Amazon executives: the demand for Alexa in the car will rise sharply

Posted 2023-07-08 00:00:00 +0000 UTC

(photo source: Amazon official website) according to foreign media reports, Ned Curic, vice president of Alexa auto, said that after 2020, the demand for Amazon voice control technology by car companies will "break through the roof". "Two and a half years ago, we had nothing," curric said after leading reporters to visit Amazon's headquarters. Our current level of development is much faster than we expected. I'm very satisfied with the speed of our development and deployment. " Amazon hopes to take advantage of the growing demand for vehicle connectivity so that Alexa can provide consumers with an ecosystem that seamlessly connects at home and on the road. Over the past years, the quality and stability of voice control technology products are not high, so vehicle manufacturers have begun to seek to improve the vehicle speech recognition system. Since 2016, a number of automakers have been working with Amazon to use Alexa for some basic tasks, such as remotely starting vehicles through Alexa devices at home. Since then, the two sides have continued to expand their cooperation and built Alexa into the vehicle, allowing it to control some functions of the vehicle. Amazon also launched echo auto earlier this year, an after-sales car device with Alexa. GM and Amazon have reached the largest cooperation. In September, the company said millions of new,,, and GMC vehicles equipped with compatible infotainment systems will be equipped with Alexa in the first half of next year. , and have also worked with Amazon to integrate Alexa into their vehicles. Became the first enterprise to allow Alexa to integrate into the vehicle through mobile applications. Earlier this year, Audi became the first company to integrate the technology into (e-tron). Amazon says integrating voice assistants directly into the vehicle offers greater potential than connecting them to the vehicle's infotainment system through the Alexa app. By embedding Alexa into the vehicle system, the voice assistant can communicate with the home, provide Alexa services, and assist the owner in controlling the vehicle settings. After downloading the app of Alexa's in car infotainment system, the general car owner can control the temperature controller, smart light and other home devices, as well as some functions in the car, such as broadcasting, telephone and navigation, without the participation of smart phones.

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