Analysis on the competitiveness of the top three BMW 5 Series plug-in hybrids in new energy sales

Posted 2022-08-03 00:00:00 +0000 UTC

In the just past 2019 car market "cold", but the market share of new energy models is growing. Since this year, affected by the Spring Festival holiday and the epidemic situation, the new energy market has also been impacted in January 2020, with sales down about 50% year on year in January. In January, the new energy sales ranking, plug-in hybrids play a stable role, ranking the second with the sales volume of 3000 sets. You should know that other players in this list are from pure electricity camp, with a great policy tilt. However, as a plug-in hybrid model, how can BMW 530le achieve such a good sales volume in some cities with restrictions? Today we are going to explore its market competitiveness. There are few competitors in the market segment, with outstanding competitiveness. The sales volume of BMW 5 Series plug-in hybrid has gradually increased since its launch. As a large and medium-sized new energy model of traditional luxury brand, BMW 530le has few competitors at the same level. The most direct competitors in the market are e-level e300el and 55tfsie. In addition, Sweden is also a "supporter" of plug-in hybrid, with S90 T8. The sense of luxury is outstanding. In terms of design language and appearance, the BMW 5-series plug-in hybrid continues the design of the current fuel version 5-series. The main difference is the charging interface added on the left front fender. In addition, the BMW 5 Series plug-in hybrid is equipped with the third generation intelligent drag reduction air intake grille and the front wheel housing "shark gill" diversion hole, which can provide good aerodynamic performance, reduce fuel consumption and emissions. Compared with 55tfsie and Benz e300el, BMW 5-series plug-in hybrid drive leads the competitors in size. In addition, the wheelbase of BMW 5 Series plug-in hybrid is better than that of other two competitors, reaching 3108mm, which theoretically brings better riding space. In terms of interior decoration, the BMW 5 Series plug-in hybrid uses the family design language, and the dashboard is the latest 12.3-inch full LCD instrument of the BMW family. The display effect is very delicate. The multimedia entertainment system also follows up the latest iDrive 7 in time. Through the built-in navigation system, it can find the address information conveniently and quickly, check the real-time use status of the charging post, and guide the vehicle to the idle charging point for charging through the vehicle navigation. In addition, iDrive 7 supports Apple's Carplay mobile Internet system and natural language recognition. The configuration is rich, and the technology is advanced at the same level. In terms of configuration, the BMW 5 Series plug-in hybrid can be equipped with star panoramic skylight, fragrance system and so on. The top model is equipped with enhanced driving assistance function, which can realize automatic following and active braking. With the BMW cloud interconnection function, you can use your mobile phone to view the parking position and 3D Remote view around the vehicle. Power level: in terms of the strongest power at the same level of pure electric endurance, BMW 5 Series plug-in hybrid is equipped with 2.0T turbocharged, with a maximum output power of 185KW and a torque of 420N ยท M. When the vehicle starts in electric mode, the motor can reach peak torque immediately. The eboost function of the vehicle will be on standby at any time to ensure that the vehicle has a strong explosive force. The acceleration time of BMW 5 Series plug-in hybrid 0-100km / h is 6.9 seconds. In addition to its excellent performance, the BMW 5 Series plug-in hybrid is equipped with a larger capacity group, with a pure electric range of 95km, which is far ahead of the competitors and can meet most of the city's commuting needs. Full text summary: as a plug-in hybrid model, BMW 5 Series plug-in hybrid has the largest battery capacity in the same level, improving the pure electric endurance mileage, so that consumers can really complete commuting in the city with pure electric drive, which is not possessed by the other two competitors. In addition to the four driving modes common to BMW models, BMW 5 Series plug-in hybrid also provides eddrive mode, and the energy management system is very intelligent. For example, in the auto drive mode, when driving at low and medium speed, the mode is preferred. The engine will only start when the vehicle speed exceeds 140km / h or the vehicle needs to provide more power. If you switch to the max drive mode, you can drive on pure electricity. In battery control mode, you can manually set the reserved or charging value of high voltage during driving. It is not easy for BMW 5 Series plug-in hybrid to achieve the "top three" sales of new energy vehicles in January under the pre cooling environment of the car market. The reason behind this is because of its precise positioning, not only inheriting the BMW family's consistent excellent driving experience, but also obtaining policy support in some "limited license" cities. To sum up, at the beginning of the new year, BMW 5 Series plug-in hybrid drive has many difficulties, so it is not difficult to understand that it has achieved good results.

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