TU-TESL

• 22

On November 7, a message was quietly released on the official website of the State Council, which sounded the alarm of some new energy vehicle enterprises. According to the State Council's opinions on further improving the use of foreign capital (hereinafter referred to as "opinions"), it is pointed out that in the future, the principle of market opening will be deepened, including deepening the opening-up, increasing the investment promotion, deepening the reform of investment facilitation, and protecting the legal rights and interests of foreign investment, a total of 20 policy measures will be put forward. Among them, for the automobile industry, the opinion points out that it is necessary to optimize the foreign investment policy in the automobile field, and requires all regions to guarantee that the new energy vehicles produced by foreign automobile manufacturing enterprises enjoy the same market access treatment. In addition, the opinion also proposes to revise the parallel management method for the average fuel consumption and new energy vehicle credits of passenger vehicle enterprises, and allow the transfer of credits between vehicle enterprises invested by foreign parties in China after consultation with Chinese joint venture partners. This means that in the past, the government's protective cover for its own brand has disappeared, and the so-called "overtaking on the curve" has become a "false proposition". In the future, its own brand will stand in the same running line with foreign and joint-venture brands. In 2009, China's auto industry issued a slogan that we should rely on "new energy vehicles" to achieve cornering overtaking. The reason is that although China lags behind the industrial powers in traditional automobiles, there is not a big gap between its own brands and foreign brands in new energy automobiles, just like everyone is driving to a bend at the same time. As long as the acceleration is fast enough, independence will have a good chance to surpass the foreign powers. In this year, for the first time, China's automobile production and sales jumped to the first place in the world. Based on China's huge consumer market, the country began to vigorously promote new energy vehicles. What follows is a series of. The next year, the first wave of spring tide was set off in five cities, Shanghai, Changchun, Shenzhen, Hangzhou and Hefei. In those years, the subsidies for new energy vehicles in these cities were allocated by the central government, with a maximum subsidy of 50000, 60000 for each vehicle. After that, China became the world's largest new energy vehicle production and marketing market in 2015 under the increase of policy subsidies from the state to the local. But much of the boom at this time comes from government subsidies. In 2019, government subsidies began to decline, and the illusion of the prosperity of new energy vehicles was revealed. The most obvious change is, of course, sales. According to the latest sales data released by the passenger Federation, the sales volume of new energy passenger vehicles in October was 66000 units, down 45.4% year on year, which has been the four consecutive months of decline in the sales volume of new energy vehicles in China. Back in the last few months, the decline has been increasing. In July, the sales volume decreased by 4.7% year on year; in August, the sales volume decreased by 15.8% year on year; in September, the sales volume decreased by 34.2% year on year. Such a large decline in sales is largely due to the rise in the cost of buying cars at the end of June, which weakens consumers' desire to buy cars. In addition, after entering 2019, a large number of new car building forces have emerged, such as green car, youth car, etc., which are exposed by the media as unpaid and bankrupt. On October 10, the media reported that the new energy auto show originally scheduled to be held on October 30, 2019 was cancelled. The reason is that most of the exhibitors went bankrupt, and 30 of the 60 exhibitors had already gone bankrupt. With the decline of subsidies, a large number of automobile enterprises have voluntarily withdrawn from the competition in the new energy vehicle market. Joint venture and foreign capital double encirclement and suppression if the original intention of government subsidies is to stimulate the pace of independent brands to accelerate R & D, but it is always impossible to prevent some car enterprises from collecting socialist wool in the name of subsidies. When the subsidy goes down, we can only rely on the technical strength to realize "overtaking on the curve". There is no doubt that the latest "opinions" issued by the State Council is to beat the big independent car companies. After all, only when independent and foreign brands stand on the same line can they really get nervous. There is no doubt that it is a catalyst. On November 7, Tesla's first domestic model 3 officially went offline in the Shanghai Super factory. According to the official data, the domestic version of Tesla Model 3 standard endurance upgrade, the official endurance mileage is 460 km, the acceleration time of 0-100 km / h is only 5.6 seconds, and the maximum speed is 225 km / h, and the basic version of auxiliary driving function is equipped as standard. The price of domestic version is 355800 yuan. Such product strength and price range will greatly squeeze the living space of new luxury electric vehicle brands, such as Xiaopeng and ideal. In the non luxury pure electric vehicle range, the ID pure electric series will be the most powerful "catfish". On November 8, SAIC Volkswagen's MEB plant in Anting District of Shanghai was officially completed. The first ID family model of SAIC Volkswagen and the id.3 to be put into production in the plant were also displayed on the site. As a foreign brand with the largest sales volume in the domestic market, Volkswagen ID. series will have a direct impact on the first-line independent brand new energy. In addition, GAC Toyota also announced that it will introduce the hydrogen energy models independently developed by Toyota at the end of the year; the new energy brand jointly developed by BYD has also been put on the agenda. The original intention of the government subsidy is to speed up the research and development of independent brands in new energy vehicles, and provide power for "overtaking on the curve". But as anonymous netizens said, "the country originally wanted to 'overtake on a curve'. As a result, a group of people were busy boasting and a group of people were busy deceiving and mending.". Now the country's overall opening of foreign brand access policy may revive the fighting spirit of independent brands. When the heat fades, only by strengthening their own strength can we achieve "overtaking on a curve".