Posted 2022-11-23 00:00:00 +0000 UTC
According to topgear.com, the UK, sport's high-performance brands plan to double their sales by 2023, with most of the sales growth coming from expanding new markets, such as launching a new generation of RS6 Avant Travel Edition for the first time in the US market. But in the context of global electrification, what is the plan of Audi sport that people pay more attention to? Where is the future of the new generation R8? Will it be electrified? Oliver Hoffman, director of Audi sport, gave the answer. Audi RS6 Avant Travel Edition "up to now, the technology and platform of the new generation of Audi R8 have not been determined, but the new car must meet all global regulations. In other words, the new Audi R8 will be an electric car. From the perspective of the current Audi R8 model, it is the entry-level version of our customized car, so we must meet this demand in the future. Speaking of this, we need to smooth it out. Most importantly, Audi will definitely launch the third generation R8. However, the sales volume of the current Audi R8 is less than that of the first generation. And as the market competition intensifies, its price will be higher. In Europe, the annual sales volume of Audi R8 has been hovering around the 1200 Taiwan pass. Due to the poor overall sales, Audi R8 pays more attention to the promotion of GT3 and GT4 customized car versions. As you know, these two cars use more than 50% of the common parts, and there are more than 700 events in 2019. Hoffman hinted that the new Audi R8 must live up to its commitment to motorsport, that is, it may use systems, not systems. Audi R8 "we work closely with the people in the racing department in terms of technology, power electronics, etc. So it's a great opportunity for us to get experience from them and introduce it into a range of new cars. " Hoffman said. The current Audi R8 shares the chassis structure with the Lamborghini Huracan. Just like or done by McLaren brand, Audi R8 does not want to reduce the V10 emission to a V8 turbo engine, so as to maintain its USP position in the market. Because of this, Audi R8 and Lamborghini Huracan are likely to retain the V10 engine, simply adding a little electric system. Interestingly, Audi R8 is produced on the same line with the upcoming Audi e-tron GT in the Audi factory in Neckarsulm, Germany. The Audi e-tron GT is based on the Porsche taycan platform, and its maximum power can reach 800 HP. Therefore, the V10 hybrid Audi R8 seems like a short-term solution. I'm afraid that the technology of Audi pb18 e-tron on display at the 2018 Pebble Beach auto show will be the future direction of Audi R8. "Our customers have a growing demand for strong power, and electrification is the foundation of our future. In terms of meeting all global regulations, electrification can also increase power. Therefore, through electrification, we have the opportunity to improve the power of the whole power system. I remember a few years ago, everyone was saying that the future development of cars is to reduce emissions and weight, but we don't need it. Our customers still have a high demand for power. We can meet this demand through the electrification of the platform. " Hoffman explained the question of the maximum power of the new Audi R8. "When it comes to vehicle weight, it's a challenge for the new generation of Audi RS series, and our products will gradually be electrified. When it comes to developing a hybrid version, weight control is the main challenge. " What about the noise? "We are trying to design a special motor sound wave, and there is only one way to achieve that goal, which is to make its sound wave the same as that of an internal combustion engine," Hoffman said. That is to say, synthetic sound wave, but this is certainly not the right way. I think that's just my point of view. In the future, electric vehicles will have a special sound wave, and we will see the differentiation of different brands. The electric car of a certain brand has its own unique sound wave. " Let's talk about the new generation of Audi RS6. How hard is it to persuade the boss to invest in the new car body overhaul? "Let's look back at the Audi C7 (the predecessor of the new car). The Audi RS6 has a wide body, which is not the case with the Audi Rs7. We are strongly requested to provide wide body Audi Rs7. So now we also have the wide body Audi Rs7. Now, if our board of directors says they don't want to spend a lot of money, we will certainly keep the existing design, and then they will love us to death. " Hoffman said with a smile. To sum up the whole paper, some news from the head of Audi Sport Brand: electrification is coming, the speed and weight of the new car will be faster, in fact, there is not much change.
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