Honda CEO baxiang Longhong: it's difficult for pure electric vehicles to become mainstream hybrid in the short term

Posted 2023-06-30 00:00:00 +0000 UTC

According to electrek, CEO Hiroshi inaxiang hopes to design a new product development route for the Japanese carmaker. He plans to simplify the product line, significantly modify the production process, readjust engineering resources, and develop new technologies, such as driver assistance. However, it is not Honda's priority. "I don't think there will be a significant increase in demand for cars," he told European Automotive News this week Compared with pure electric vehicles, baxiang Longhong will focus on the development of vehicles, aiming to make two-thirds of the company's global sales come from "electric" vehicles by 2030. Honda believes that its main sales volume may come from hybrid vehicles, rather than pure electric vehicles. "I believe hybrids will play a key role. Honda's goal is not to electrify its products, but to improve fuel efficiency. We believe that hybrids are the way to comply with different environmental regulations. " Said baxiang Longhong. Mr baxiang made it clear that Honda's entry into the electric vehicle market - such as the launch of the compact Honda E in Europe in 2020 - was to comply with emissions regulations. He questioned consumers' demand for electric vehicles and the readiness of electric vehicle technology and infrastructure. "Different countries have different emission regulations, and we must abide by them. So it is necessary to continue to develop electric vehicles. But I don't believe that pure electric cars will soon become mainstream. " "I don't think the demand for battery cars will increase significantly, which is the same all over the world. The technical bottleneck of automobile battery, the infrastructure and hardware of electric vehicle are generally difficult to overcome. " Said baxiang Longhong. The European market will be the focus of Honda's electrification efforts, where emissions standards will become more stringent by 2020. According to the regulations, from 2020 onwards, European car manufacturers will need to meet the new car emissions per kilometer should not exceed 95 grams of carbon dioxide. Those who violate the rules may face huge fines. In October, Tom Gardner, senior vice president of Honda Motor Europe, said: "the pace of change in regulations, markets and consumer behaviour in Europe means that there is a faster shift to electrification here than anywhere else in the world." The retro style Honda e will make its debut in the European market in the summer of 2020. But the $33, 000, 35.5-kilowatt-hour, 125 mile small electric vehicle will not enter the U.S. market. According to reports, in addition to Honda e, Honda will launch a second electric vehicle. There is not much information about the second electric vehicle, only that it will be available in 2022. Compared with other automobile manufacturers, Honda lags behind in the field of electric vehicles. So far, Honda has launched only a limited number of electric vehicles. The car is planning to launch an electric attack, with the first two models of pure electric ID series and six other new energy vehicles to be launched in 2020. However, Gardner added: "Honda will further introduce battery power products to the market." Honda Europe will only sell hybrid and pure electric vehicles by 2022, three years ahead of the previously announced time, he said. Honda will phase out all diesel vehicles by 2021. Honda's conservative stance in the field of pure electric vehicles also applies to autonomous driving technology. Honda will rely on partners such as General Motors' cruise automation to develop a powerful autonomous platform. At the same time, Honda will aim to introduce low-cost driver assistance into mainstream models such as civic and accord. Next month, Honda will present its vision for the future at CES 2020, when it will launch an enhanced driving concept with a redesigned steering wheel and no pedals. To start a concept car that is always on standby, you need to tap the steering wheel twice, push the steering wheel away to accelerate or pull it up to decelerate. Honda will also demonstrate its energy management philosophy. The details are unclear, but it is clear that the concept is to allow society to use the ubiquitous portable, switchable 1 kilowatt hour battery pack to power household devices, delivery robots and small mobile vehicles. At the international consumer electronics show, the company will launch an electric scooter called "electric intelligent mobile" (ESM) for the first time.

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