Lincoln welcomes the marketing "general" former Weilai executive Chen as vice president of sales

Posted 2025-04-20 00:00:00 +0000 UTC

Recently, it was learned from the official that Chen Chen would be Lincoln's vice president of sales in China, responsible for sales and reporting to Zhu Meijun, Lincoln's senior vice president of sales and after sales in China. It is reported that Chen Chen once served as senior director of sales and management, before which he worked in the east area of BMW Mini and was responsible for sales. Since entering the Chinese market, Lincoln's sales performance has been steadily improving. In 2017, 54124 new cars were sold, and in 2018, 55315 new cars were sold in China. In the first three quarters of this year, Lincoln sold 33692 units in China, of which 4165 were sold in September, an increase of 11% compared with August. 2019 is the year of Lincoln's products. Three heavy-duty models have been launched in succession throughout the year. Before that, the new navigator has been launched in February this year, with the price range of 398800-528800 yuan. In the second half of the year, Lincoln's brand-new medium and large-scale SUV pilots will be launched in the near future, and the first SUV Corsair is also expected to be launched in the year. With the introduction of several models, Lincoln product line will be further improved.

Copyright © 2020. TUTESL All rights reserved.