TU-TESL

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In golden autumn October, the automobile market entered the end stage of 2019, but the bustle of the automobile market did not retreat at all. As many as 73 new cars were launched in October, no matter which brand, they were afraid to miss the last golden sales period of this year. However, the manufacturer's "hot", the car purchase heat data reflects that the market in the middle and high price range and the middle and low price range presents an extreme situation of "ice and fire". So what happened in October? Why don't you hold your wallet tightly? On the contrary, they prefer new cars with medium and high prices? Please follow us to find out. In this paper, the "purchase enthusiasm" refers to the proportion of sales leads in the corresponding fields. Sales leads are not market sales or web browsing data. They are the number of cars users intend to buy through the phone system of car home. The sales lead is the closest measure to the user's last order to purchase a car. It has important reference and prediction value to the market trend. There will be several weeks or months delay from the lead to the order. For example, the lead data in September 2019, except for being consumed in the current month, will be partially delayed to October November 2019. 1. In October, the car market was dominated by consumption orientation; 2. The high and low price range was polarized; 3. The brand became the winner below 90000 yuan; 49-300000 yuan was still dominated; 5. Haver H9 became the black horse of Chinese brand. From the perspective of overall trend, the distribution of clue prices in October shows a polarization phenomenon, among which four price ranges below 150000 yuan all show different degree of decline, with the proportion of price ranges below 60000 yuan falling the most, 0.25 percentage points, followed by 120000-150000 yuan, accounting for 0.24 percentage points. Among the five price ranges of RMB 150000-1 million or more, the growth was all the same (RMB 1 million or more is the same). The most obvious growth was in the range of RMB 150000-200000, with an increase of 0.51 percentage points, followed by the range of RMB 200000-300000, with an increase of 0.13 percentage points. We seem to see the increase in the purchase cost of consumers in October. Of course, the five sectors of RMB 90000-500000 still account for the largest proportion of clue volume. Undoubtedly, the car market in October is still dominated by consumption orientation. First of all, we can see from the brand level that the overall brand clue quantity in October is not different from that in September, but the brand ranking in each price range is shuffled. Geely broke through in the range of less than 60000 yuan. On the basis of overtaking as the brand with the highest proportion of clues, the data is 3.21 percentage points higher than last month. In fact, Geely has a relatively rich range of models in this price range, mainly including vision series (vision, vision X3, vision S1 and vision x1), so it has a relatively rich selection. Meanwhile, the model terminal represented by vision has a large margin of preference, so it has won a lot of attention. "Geely's main models below 60000 yuan are vision series" in the range of 60000-90000 yuan, Geely is still in the champion position, accounting for 1.4 percentage points of the data growth, reaching 13.17%. The reason is that vision S1 has added new models and the new vision X6 has come into the market, which has brought a lot of heat to it. Although Volkswagen has kept the position of runner up, its share of the data has declined significantly. It can be seen that VW's world is still in the range of 90000-300000 yuan, and VW is the champion among the four segments. Of course, this is also a relatively dense range of VW's layout models. The "VW real fragrance" theorem has the support from data. Especially in the range of 200000-300000 yuan, Volkswagen is 18.41 percentage points higher than the second ranked brand, with absolute advantages. In the three ranges of more than 300000-1 million yuan, and,, respectively take the lead, of which 300000-500000 yuan range, Audi has a very small gap with BMW in the second place, and it is difficult to say whether Audi can maintain its position next month. The range of more than 1 million yuan pushed the top 10 on the list in September, thanks to the pilot model. In October, the ranking of cars and SUVs under 60000 yuan had no change compared with that in September, but the ranking was quite different. In the range of less than 60000 yuan, vision still ranks first in the car market, while accounting for 1.12% of the data. F3 leapfrogged Baojun 310 and Rena to the second place, mainly because the car launched a new model on September 30, upgraded to the national six emission standards, which can meet the needs of more urban consumers. The fight of the new BYD F3 that meets the national six emission standards for the part below 60000 yuan has cooled down a lot compared with last month. Except that the prospect X3 increased by 1.37 percentage points to the first place, other models have declined to varying degrees. The heat of prospect X3 increased significantly, mainly due to the high preferential range of its terminal. The decline of the popularity of Baojun 510 is due to the fact that the new models have been on the market for the past three months. The car list of 60000-90000 yuan is basically the same as that of September. Yuedong has returned to the list, squeezing out the 10th place in last month's kowaz. Of course, Feidu is still at the top of the list. The popularity has not declined due to the old models, but has an increase of 0.41% compared with October. This is mainly due to the new generation of Feidu, which was launched at Tokyo Motor Show 2019, bringing a certain degree of attention to the models across the sea. In the SUV part of "new generation Feidu", haverm6 is still the ruler of this area, and the heat is 0.64% higher than that in September. On September 25, haver M6 launched a value-added model with a price of 78000 yuan, and offered 15000 down payments to enjoy 5-year long loans. The minimum daily supply was 43 yuan, which raised the attention. The most surprising thing is that the focus of Jetta vs5, which was launched on September 5, has improved qualitatively compared with that of September, and jumped to the second place. The focus of "Volkswagen series" can be seen, but this range is not its main sales range, and the main driving force is still in the range of 90000-120000 yuan. In the range of 90000-120000 yuan, cars are dominated by Japanese and German brand models. Among the top ten, German and Japanese models occupy four seats respectively. The champion is occupied by absolute advantage, and the popularity has declined to a certain extent. Bora came to the third position from the fifth in September. Mainly due to the launch of the new and new Bora legend models on September 27, the price of the car is further explored compared with the old model, which has increased its attention. In terms of "Jetta vs5" SUV, haver H6 is still the big brother in this area, but don't be too happy too early. We can see that the second most popular Jetta vs5 in the month of listing (September). In October, it kept its position again, accounting for 3.53%, an increase of 0.51 percentage points compared with last month, and the gap between haver H6 and haver H6 is narrowing. The models behind are still familiar faces, and the ranking changes little. Among them, the rx5 of Roewe has a significant decline, while the cs75 plus took advantage of the situation to the position of rx5 last month. In fact, this price range is not the main price range of cs75 plus, but the main driving point of the new model is still in the range of 120000-150000 yuan.