TU-TESL

• 22

China's new outbreak of novel coronavirus pneumonia has brought severe challenges to China, which has just entered China in 2020. A nationwide war on prevention and control has been launched, and all walks of life have experienced tremendous impact. In the automobile industry, some enterprises dare to go retrograde, adhere to the way of development and strengthen the team in the difficult situation, among which there are many new car enterprises. On February 14, it was announced that more than 1000 people would be recruited in 2020, focusing on Intelligent R & D, intelligent manufacturing and innovative marketing, to help Nezha open a new era of 2.0. Adhering to the brand positioning of "intelligent pure electric vehicle pioneer", Nezha automobile has been continuously exploring the brand upward path with the vision of making high-quality intelligent electric vehicle accessible for the enterprise since its establishment 5 years ago, and taking the lead in completing double factories, double qualifications and double products in the newly established automobile enterprises. Through the cross-border cooperation with the box office miracle, the movie "the devil child of Nezha", the brand awareness and reputation of Nezha automobile will be promoted to a new height. With strong product strength, innovative marketing and "U first" user experience, Nezha's first mass production model, new Guochao high-quality pure electric SUV Nezha N01, has been praised and favored by users. Its sales volume has been climbing all the way. In January 2020, Nezha N01 jumped to the top three of pure electric SUV market, and its user group has expanded rapidly. In 2020, Nezha will continue to carry forward the entrepreneurial spirit of "I'm not allowed to let my life go", focus on "Nezha U's listing, pivot2.0 intelligent technology upgrading, the construction of the ultimate cloud sea plan marketing system" and other key projects, and comprehensively promote the brand of Nezha. [Nezha u] as the first product on Nezha's new HPC platform, Nezha u will undoubtedly become the initiator of this new era. The car is positioned as a pure electric SUV of emotional technology. The target users aim at the Internet and dare to create. They dare to innovate, have entrepreneurship, have insight into cutting-edge technology and accept new things. Nezha u will bring new experience of extreme intelligence to users with excellent quality, extreme intelligence technology and extreme beauty design. This car will be on the market in the near future, showing its ultimate style. [Nezha u] Nezha U's extreme wisdom experience benefits from the support of Nezha automobile pivot 2.0 wisdom point system, which breaks the boundary between software and hardware and completes the iteration from "fulcrum" to "wisdom point". It helps Nezha u to evolve from a "travel tool" to a "travel partner". Through focusing on the ept2.0 powertrain platform, the pivot2.0 intelligent cockpit, the pivot driver 2.0 intelligent driving and domain controller, it deeply enables the product series. Excellent products and technologies are inseparable from strong R & D strength. At present, Nezha automobile has the leading independent R & D institutions in the industry, gathers the world's top forward-looking technology, constructs the international leading R & D system, forms the R & D layout of "four countries and eight places", focuses on intelligent driving technology, core algorithm and AI technology, so that it can quickly achieve product and technology iteration. What matches the ultimate product is the ultimate user experience. For this reason, Nezha automobile continuously innovates marketing measures from the perspective of users. In the new 2.0 era, Nezha automobile will focus on the Internet based brand development, platform based business layout, fan based user relationship, and diversified product services. Taking Guochao culture as the starting point, Nezha will open up online and offline, build a new consumer experience, and seize the user's mind. For this reason, Nezha automobile is gradually implementing the extreme cloud sea plan, which is composed of online "cloud" and offline "store end". Through the construction of cloud system and the massive layout of store end, the user's experience will be covered in the whole business chain, whole period and whole scene, so as to realize the cloud sea without dead angle, waiting and difference. This epidemic has had a serious impact on the domestic employment market, but Nezha automobile continues to expand the recruitment of talents against the wind, so as to reserve human resources for its further development and expansion. With the launch of Nezha u, Nezha automobile will bring more people the bonus of the latest intelligent technology achievements, make the high-quality intelligent electric vehicle within reach, and weave a better travel life for the majority of users.