TU-TESL

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There are so many models on the market, which one suits me best? As the growth of China's car market slows down, the proportion of re purchase, additional purchase and replacement purchase of consumers increases rapidly, and the demand for cars tends to be more rational, many people will issue such questions before buying cars. In the past, consumers need to invest a lot of time and energy to compare parameters, analyze word-of-mouth, browse information, and look at the car for test drive before they can get a general understanding of a car. In this process, they will also be disturbed by false information. Is there a way to make it more intuitive, simple and efficient? "Index" is such a tool, which can comprehensively reflect the individual strength of the model and help consumers to purchase cars rationally. Since 2016, China Automotive Engineering Research Institute (hereinafter referred to as "Carr") has funded index research by itself, evaluated more than 100 models of 40 automobile brands, covering 70% of the mainstream models in the market, successively released safety index, intelligent index, health index, driving index, new energy vehicle evaluation regulation and commercial vehicle evaluation regulation, forming the coverage Evaluation system of traditional automobile, new energy automobile and other fields. As an authoritative national first-class scientific research institute, the site of "index annual grand ceremony" of CVR can provide reliable basis for consumers' rational purchase, help brands optimize products, improve technology, research trends and monitor trends, so as to promote the sound development of automobile industry. Over the past few years, the index system of China automotive research has produced practical value for the industry. On December 21, the "index annual grand ceremony" hosted by China Automotive Research Co., Ltd. was held in Chongqing. Based on the goal of improving industry technology and serving consumers, this activity uses digital connection to automobile "technology, product, brand, consumption" closed-loop, and is committed to creating a two-phase interactive dialogue platform for automobile brands and consumers. At the meeting, China Automotive Research Institute shared the research results of the index over the past year, and published the latest research reports of automobile safety technology and insurance, automobile intelligent technology research, automobile health technology research and automobile driving and comfort technology research. According to copy Peipei, director of China Automotive Research Corporation and director of data center, 70% of car companies have incorporated index into R & D, which has promoted AEB, ten airbags, etc. to become new car standard for some companies. The index also promotes the price reduction and design optimization of parts. For example, for a certain model, the price of parts has been reduced in combination with the safety index. In addition, the inclusion of index rules into the technical development system can provide data support for product performance development, and then help the improvement of automobile products through market test, continuous research and market feedback sorting. Of course, the index system of CVR does not stop at the R & D level, but also extends to the marketing field. Carr actively cooperates with insurance, Internet, culture, post market, travel companies and media to provide more commercial exports for excellent products and help its brand expand its market voice. Based on the user research, product testing and evaluation data of Carr, we can also help enterprises to accurately position products and improve the competitiveness of terminal sales from two aspects of products and people. Compared with some previous industry indexes, the biggest feature of China's auto research index system is that it has guiding significance for both industry and consumer. However, as a research institution serving the industry for a long time, China automotive research lacks the understanding of consumers. How can we really get through the b-end and C-end? For this problem, Carr will solve it through internal innovation and external cooperation. For example, at this conference, China Automotive Research and automotive home jointly released the Research Report on China's automotive technology development and consumer insight. Based on the research findings of technology accumulation and index evaluation of China automotive research, the report integrates the analysis of consumer insight and big data of automotive home, and deeply interprets the consumer demand, the development trend of China's automotive technology and consumers The change of demand provides an important reference for industry development, enterprise technology research and development, and product empowerment marketing. At the same time, "Aidi automobile network", which is based on index data, was officially launched in this grand meeting. It is not only a professional automobile data tool, but also a window for consumers' insight and a popular science base of automobile technology and culture. It can realize a more smooth professional dialogue between consumers and automobile enterprises. "The exponential presentation of Aidi automobile network for model evaluation" a viable index must be an open system. At the meeting, the signing ceremony of the memorandum of cooperation between China auto research and Munich reinsurance group, the largest in the world, was also held. The two sides will jointly launch automobile brand insurance products based on China auto research index system and consumers. In the future, based on the index, relying on vehicle evaluation results, actuarial science and big data analysis, Carr will further expand cross-border research in the field of insurance and automobile, and promote the deep integration of index and insurance. In the future, the index system will build a perfect public service platform of national evaluation system to provide more comprehensive evaluation services for the government, industry and consumers. Copy Peipei said in his speech that around the research results of automobile index, we will actively promote four ones, namely, one "Aidi automobile network" consumer Internet platform -- building content, technology and marketing three ecology; one is to adhere to fairness, justice and openness; one is to adhere to consumer demand; and one is to enhance consumer awareness. We are looking forward to providing consumers with more accurate and credible reference for car purchase and more effective technical research and optimization direction for car enterprises with the increasingly mature index evaluation framework and increasing influence of China Automotive Research Institute.