Posted 2025-11-26 00:00:00 +0000 UTC
In the first ten days of October, major auto companies released the sales volume express in September. With the sales volume in September, the sales volume in the first three quarters of this year finally settled. According to the official sales data released by various auto companies, the sales volume of geyser auto is summarized as follows: in September, the overall sales volume of domestic auto market continued to decline. According to the sales data of China Automobile Association, in September, China's automobile sales volume was 2.271 million, down 5.2% year-on-year; from January to September of this year, the cumulative sales volume of domestic automobile was 18.371 million, down 10.3% year-on-year. In such a big environment, the market performance of each car company is different. Generally speaking, the rising trend of high-end brands is relatively obvious, and the joint venture brands are relatively stable; in the independent sector, the differentiation trend of strong brands and weak brands is increasingly serious. Here, we make a brief comment on the sales performance of the mainstream automobile enterprises in September. -: brand coverage is complete, VW brand goes up against the market. In September, FAW Volkswagen's overall sales volume was 219000, up 15.73% year on year. This market performance not only ranks it as the champion of passenger vehicle enterprises, but also the growth rate significantly exceeds the market. This year, with the addition of Jetta brand and the steady performance of luxury brands, the overall trend of FAW Volkswagen is moving forward smoothly. According to the official data of FAW Volkswagen, the wholesale sales of Jetta brand in September reached 11000 with two models, and both of them are new models launched in September. Next, as the new car goes through the ramp up period of production capacity and sales, it is believed that more growth will be brought to FAW Volkswagen. FAW Volkswagen VW also performed strongly in September, with a year-on-year growth of 11.1%. Of course, in addition to the contribution of its main models, Bora and Suteng, the growth rate also has the contribution of product exploration song and Yue. However, since this year, FAW Volkswagen's former main sales models and maiteng's downward trend are more obvious. Audi's sales volume fell slightly in September, but the cumulative sales volume in the first three quarters of this year has exceeded 490000 units, showing a positive year-on-year growth trend. In the second half of the year, among the domestic Audi models, Audi A4L continued to make efforts to become the main force of FAW Volkswagen Audi; at the same time, the new Audi q5l and brand new are gradually back on track after the replacement. SAIC Group: the independent sector recovered, joint ventures continued to decline, SAIC Group continued to maintain negative growth trend in the first three quarters of this year, and the cumulative year-on-year double-digit decline. Among them, SAIC Volkswagen and SAIC General Motors, two joint venture giants, led in the overall volume although they declined significantly in the first three quarters. Compared with FAW Volkswagen, the lack of high-end products and brands is the main reason that SAIC Volkswagen is suppressed by the former this year. Of course, in terms of product layout, SAIC Volkswagen also has its own unique advantages. For example, in the third quarter, the arrival of Langyi pure electricity made the new energy products of SAIC Volkswagen supplemented; in addition, SAIC Volkswagen's SUV products have been relatively strong. This year, with the addition of T-cross, SAIC Volkswagen has a more comprehensive coverage of various market segments in the SUV field. SAIC General Motors continued its double-digit decline in September. Next, it is expected that the new SUV models of and will be able to expand the market in the fourth quarter. SAIC GM Wuling saw a decline of more than 20% in the first three quarters, and the new Baojun brand needs to work hard. SAIC passenger cars and SAIC Maxus, as the independent plate of SAIC Group, have recovered significantly. Among them, the addition of rx5 Max has brought a certain increase to SAIC Rongwei, while relying on the development strategy of both business and ride, as well as the customized production and marketing of C2B, it has begun to show certain potential in the market. GAC group: trumpchi still failed to recover. The Japanese joint venture brand continued to strengthen this year, and the Japanese brand generally increased, making GAC group still maintain a relatively stable overall trend in the context of a lower environment. In the first three quarters of this year, GAC's cumulative sales volume only fell by 3.21%. GAC Honda, GAC Toyota and, in September, maintain a positive growth trend, which is also the only three positive growth enterprises in the passenger vehicle sector of GAC group. At the same time, GAC passenger cars in September and the first three quarters of this year saw a year-on-year decline of more than 20%; when the monthly sales volume can not hit 10000 units, and the gs8 dropped to about 2000 units, trumpchi should consider the upgrading of its products. Auto: the sales decline of Chang'an Auto in September narrowed, but in the first three quarters, there was a decline of more than 20%. Among them, the sales volume of Chang'an independent plate exceeded 100000 in September. This trend also helped Chang'an independent passenger vehicle sector to rank in the top ten in the narrow sense of the wholesale sales of passenger vehicles in September, with a clear recovery trend. In the joint venture sector, Changan Ford and Changan Mazda fell significantly in the first three quarters. However, it is gratifying that in September, the wholesale sales volume of Changan Ford increased by more than 46% month on month, which also shows that under the influence of jinjiuyinshi and the operation strategy of "production by sales" and "no pressure on dealers' inventory", the sales trend of Changan Ford is entering a stable development track. After the defeat of cx-8, Chang'an Mazda can only place all its hopes on Mazda 3. At the end of September, Mazda's seventh generation product, the next generation Mazda 3, was officially launched. What kind of market performance will Mazda have after the new generation of products? We are looking forward to. Dongfeng Group: the decline of the independent melee system is huge. The independent sector of Dongfeng Group has declined as a whole, and the sales of its passenger vehicle brands, Dongfeng style and Dongfeng style have continued to be weak. Among them, the sales of Dongfeng passenger vehicle company, that is, Dongfeng aeolian brand in the first three quarters of this year were 47000, down more than 30% year on year. However, compared with other passenger vehicle brands owned by Dongfeng University, Dongfeng Fengshen still maintains its advantages in volume. DPCA and Dongfeng Renault, the joint ventures of Dongfeng Group, saw a large drop in the first three quarters of this year. In September, DPCA's monthly sales volume was only 10000 units, while Dongfeng Renault's sales volume was only 606 units, down 76.07% year on year. At this year's Chengdu auto show, Dongfeng Renault launched two new models, namely, the Corleone and the Renault eno. At the same time, Renault eno is also the first model of Dongfeng Renault. Starting from this model, Dongfeng Renault aims to start the electrification process. The next thing for DPCA is to hope for the revival of the "Yuan" plan. Auto: the independent giant has been cautious since the second half of this year when Geely took the initiative to lower its annual sales target. Although its monthly sales are still declining year on year, the annual target completion rate is gradually increasing. In the first three quarters of this year, Geely sold 958000 vehicles, 70% of the annual sales target of 1.36 million vehicles. Next, the new icon is worth looking forward to. Automobile: as another leader of its own brand, haver's advantages are still outstanding. Great Wall Motor has achieved the acme in the field of SUV. In September, the growth rate of haver brand was more than 20%. In the first three quarters of this year, the cumulative sales volume of haver exceeded 520000 units, up 11.58% year on year. In the case that the dividend of SUV market is exhausted and the segment market is shrinking, the Haval brand can still maintain a strong growth. In addition to the shenche effect of the Haval H6, the Haval F7 is also a main reason for the growth of the Haval brand. : when new energy vehicles began to decline in September, the sales volume of BYD new energy vehicles in a single month was 13681, a year-on-year decline of more than 50%; although the cumulative sales volume of new energy vehicles in the first three quarters of this year achieved a 34.31% growth, but the overall sales volume of new energy vehicles in the second half of this year and September fell, which was not a positive signal. However, to be sure, BYD saw a year-on-year growth of 35.17% in fuel vehicles in September. In September, the narrowing of new energy vehicles, as well as the large growth of fuel vehicles, also reflected that most consumers are still more inclined to buy fuel vehicles in the context of declining subsidies for new energy vehicles. Group: in September, the recovery of the independent sector, Chery group's month on month and year-on-year growth trend is positive, among which, the monthly sales volume of the independent brand models is close to 5800, up 10% year-on-year; in the first three quarters of this year, the sales volume of Chery's independent brand models is 435800, up 6.4% year-on-year. In the market environment continues to decline, Chery's independent plate rose against the market, showing a rare recovery trend. After years of forbearance, Chery technology began to work. Passenger car: can Jiayue A5 break through? Jac has been stuck in the field of passenger vehicles for a long time. In the first half of this year, JAC will hope to rely on the newly launched SUV model, Ruifeng S4. However, in terms of sales performance in the past nine months, it has failed to shoulder the task of "walking volume". At the Chengdu auto show in early September, JAC launched the car product Jiayue A5. The arrival of this model officially opened the beginning of the era of JAC passenger car 3.0. In the context of the gradual recovery of the car market, can Jiayue A5 win the favor of the market by virtue of its good appearance value and the quality of production in the same line? It deserves our attention. : with the launch of Beijing brand into the high-end market, the brand and channel of BAIC new energy and BAIC motor are integrated. It can be seen that BAIC group wants to use the advantages of BAIC new energy to hedge the losses of BAIC's traditional independent business and realize resource sharing in the future. According to the market performance of BAIC new energy in the first three quarters of this year, BAIC has presented a "meeting gift" to the brand of Beijing, which has just "appeared" with a good sales performance. : Surpassing Audi, and on the way to compete for the "No.1" in luxury market, BBA will spare no effort. In the first three quarters of this year, the cumulative sales volume of Mercedes Benz in China was close to 526000, up 5% year on year. This market is ahead of Audi, but there is still a small gap compared with BMW. BMW: the first three quarters are temporarily ahead of the first three quarters. BMW's cumulative sales in China exceed 526000. This year, who will be the champion of luxury car sales? To be announced in the fourth quarter. //Who will compete with the second tier luxury brands? Among the second-line luxury brands that have released specific sales data in September, Cadillac's cumulative sales in the first three quarters of this year still showed a positive growth trend, although it fell in September. In addition, Cadillac's cumulative sales in the first three quarters of this year are also ahead of Lexus and Volvo. Next to it is Lexus, whose cumulative sales volume in the first three quarters was close to 145000 units, a year-on-year increase of 22.8%; according to this development trend, Lexus is expected to achieve the goal of 200000 units in China this year, which is expected to be guaranteed. Volvo's cumulative sales volume in the first three quarters of this year was 109500 units, up 14% year on year. In the fourth quarter, it is hoped that the market performance of Volvo xc40 will be on track. FAW red flag: showing the highest growth rate in history this year, the Red Flag brand bearing the Chinese national complex shows an upward posture in the cold winter of the car market. With the addition of HS5 / hs7, the SUV product line of Hongqi has gradually expanded. Of course, in the past two years, FAW red flag has made many improvements in design and application of forward-looking technology. In the first three quarters of this year, the cumulative sales volume of Hongqi exceeded 63000 units, more than double the year-on-year growth, which is very rare in its development history.
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