TU-TESL

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2019 is coming to an end. Looking back on the past 11 months, the domestic new energy vehicle market is quite busy. Not only are the results of the "first year of vehicle delivery" of new forces expected, but the continuous emergence of new brands is also dazzling. On the surface, the data is warm, but "dark". According to the latest data released by the passenger Federation, the sales volume of China's new energy narrow sense passenger vehicles in November was 72000, down 45.4% year-on-year. From January to November, the cumulative sales volume was 895000, with the year-on-year growth diluted from 67% of this year's highest to 6.9%. However, there are many brave people in the adverse market - new energy won the first place in sales of new energy A00 class passenger vehicles for five consecutive months with 6929 vehicles in November, only relying on the five months of national listing and two pure electric products, and low-key entered the top three in annual cumulative sales of new energy passenger vehicles. The new energy vehicle market is changing from policy driven to "policy + market" driven. In March of this year, the new deal of new energy countries was officially implemented. On the basis of 2018, the new deal intensified the decline, cancelled the land subsidy, and changed to subsidized charging / hydrogenation and other infrastructure. The policy dividend began to incline to the construction of strategic new energy infrastructure. It can be seen that the state is building a more perfect environment for users to use new energy vehicles through continuous policy regulation, encouraging enterprises to develop products that truly meet users' needs, and seeking subsidies is not the way to long-term development. The products that can effectively solve the travel pain point can really get the favor of users and the market. Baojun new energy products, which will enter the national market later, are selected to solve the difficulties of short-distance travel and parking, high cost and pain points with outstanding convenience advantages, and quickly gain user recognition and become the "hot money" in the new energy market. The E200 is small in size and flexible in action, making travel and parking easier and more efficient, saving an average of 30 minutes per day; the travel cost of 6 cents per kilometer is only one tenth of the traditional fuel vehicle, saving nearly 10000 yuan per year; the charging mode does not rely on the tradition, and the household 220 V can complete the convenient charging, easily breaking the mileage anxiety. People friendly car purchase cost is the "big killer" of Baojun new energy, with a price of 39800, which makes it easy for users to start. From vehicle economy to travel convenience, Baojun new energy uses its own strength to provide users with higher quality urban travel experience. Today, new energy vehicles continue to break through, large-scale, long-range, high-end positioning products are common, but Baojun new energy has chosen a differentiated path - not blindly pursue long mileage, fast charging, but from the actual use of users, to provide a new solution for short-distance travel in the city. Compared with other new energy old school and rookie, Baojun's new energy market path may be more like the epitome of the current new energy development. In the post subsidy era, Baojun new energy continues to sell well, which proves that the products close to the needs of consumers can withstand the market test, and let everyone see the demand and potential of pure electric vehicles in the personal market. In addition to the strategic support of macro-control for the new energy ecological environment, the personal consumption market is expected to be further explored. With the countdown of national subsidy approaching in 2020, the new energy vehicle industry will enter the market-oriented track, and good products will be preferential in the future. For all new energy vehicle brands, how to quickly adapt to the market-oriented competition pattern has become an urgent problem. The survival of the fittest is close at hand, and the aftershock of subsidization recession continues. The breakthrough of Baojun new energy is particularly valuable.