TU-TESL

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As we all know, in the field of new energy vehicles, it has always been in a dominant position, no one can reach it, but in the case of its excellent in all aspects, the lack of capacity has become its only fatal weakness. According to foreign media reports, the newly listed model It will take at least six months to have a car available after pre purchase, which makes many netizens puzzled. Why doesn't Tesla choose joint venture to solve these problems as other foreign brands do, instead of building its own factory? First of all, it has to do with Tesla's original intention. At the beginning of its establishment, Tesla said it wanted to build a unique and most high-end new energy vehicle. It is obvious that Tesla has achieved this and successfully ranked among the ranks of luxury vehicles. But as we all know, once the joint venture is chosen, it means lowering the price. Although this is a good thing for other foreign car companies and can make them more competitive, it is a bad thing for Tesla company, which is likely to break its original "luxury car dream". Secondly, it has something to do with Tesla's pursuit of interests. For other foreign brands, choosing a joint venture can quickly open up the domestic market and share the risks of the enterprise. The disadvantage of doing so is that the final profits need to be shared with the cooperative brands, and the market price has also lost the right to decide. This is unacceptable compared with Tesla, after all, it needs to maximize the benefits. Finally, from the perspective of long-term development of enterprises. Tesla company would rather build its own factory in the near future than in the far future, which is to do so. The quality and core technology of vehicles will be completely controllable, and there will be no continuous problems after the joint venture. In addition, the self built factory means that it has sufficient space to play, which will be very convenient and affordable for the later research and development of new models. In general, the reason why Tesla does not choose joint venture rather than self built factory is more based on its own interests and future development considerations. In my opinion, Tesla's choice of this approach is also very consistent with its consistent style. After all, Tesla's huge investment in China is a good example.