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Photo source: "Hello, is that Longge? I'd like to inquire about the electric cars you sell..." "Busy, then." The reporter did not finish talking, but refused directly. He was brother and old fellow. The phone was hung up less than ten seconds after it passed through the noisy background. Kwai brother (alias) is a fast celebrity who has a reputation as a celebrity. His real identity is not very sophisticated. But on short video platform Kwai, he is a broadcast owner with nearly 20 thousand fans and more than 300 videos uploaded. His video works are very vertical, that is, "sell off" new energy used cars. In the video he recorded, there are all kinds of electric vehicles, including ants, ev260, etc., involving many brands such as, Chang'an, BAIC, etc. Longge is a car dealer who specializes in selling used electric cars. Snake has snake Road, insect has Kwai Road, his magic is that he can always get second-hand new energy vehicles on a regular basis, and then "get new" on the fast hand. Brother Kwai will usually record the small video quickly, and then sell the platform quickly, and sell them at a low price, usually at twenty thousand or thirty thousand yuan. Although the price is low, Longge does not sell inferior goods. The cars he sells are mainly A0 class new energy vehicles, which are in good condition and have a mileage of about 10000 kilometers. Some even have a "new car" of dozens of kilometers, but the price is only one third of the price after the new car is sold. Therefore, many people praise or participate in the live interaction under his works. As a difference from traditional second-hand car dealers, Longge's sources of goods are often from the enterprise side, with only a small number of acquisitions from private companies. Longge generally deals in large quantities. No matter receiving or selling, the word "fast" is one word. Therefore, the general customers who buy one or two cars are not willing to take care of it. After all, hundreds of thousands of people in minutes, one or two of them are really difficult to get Longge's eyes. Moreover, compared with enterprise procurement, private users are often very picky. Although he doesn't care about others, the products with high quality and low price attract many customers. Long Ge emphasizes the principle of "people who understand don't need too much explanation, and people who don't understand don't use any more". He almost never responds to the problem of goods supply. He just begins with the title of the work - "after receiving subsidies", "scrap iron treatment" and "can't sell". These simple descriptions attract many customers People watch. A limited number of seconds a day, but where do these products come from and why are they so large? Why do these products change hands quickly after getting subsidies? Is there a legal problem with buying these products? These problems seem hard to resist the temptation of low prices. After the reporter was hung up last time, he got in touch with Longge again on the basis of buying a car at another time. Maybe this time, he caught up with Longge's live broadcast gap. He was obviously more patient. "During the live broadcast, the price of the whole package was reduced by 35 thousand seconds, and the distance was more than 10000 kilometers." On the same day, when the reporter asked long Ge about Chang'an's running to ev260 with a license plate in his video, this was his offer, and said that if necessary, he could enter the live broadcast room to kill only one set a day. "Seckill" is a drainage activity that Longge occasionally conducts. According to the economic observer, wholesale to used car dealers is actually the main flow of Longge's car sales. Only a small part of Longge's car dealers will sell only one car a day in the live studio. This is because Longge's goods are generally easy to sell. First of all, there is a large demand from dealers. They can get rid of one batch of goods at a time, and they can basically sell all of them as soon as they arrive. The second point is based on the first point. Because the selling price of the cars is already very low, if the quantity is sold to the individual on the Kwai, then the reverse is a harm to the vehicle premiums sold to the dealers in bulk, because they need to be sold to private users again. Therefore, Longge generally only sells a very small number of cars to private users. Longge will have a complete set of services when the buyer "seconds" arrive. Take the 260 above as an example. The car is currently in Zhengzhou. The transaction requires the buyer to pay for the car in Zhengzhou and then drive it back to the place where he is located. At the same time, he said, they have a relatively mature process, that is, after arriving at the local place, there will be local "yellow cattle" to take over and help them go to the vehicle management office to handle the transfer procedures. In addition to the current car running, Longge also has many second-hand new energy vehicles of other brands in his hand. Longge said to the reporter with a bit of pride: "there are all brands, but at present, all of them are sold out, and all of them are wholesale to dealers. You pay attention to my Kwai, wait until the end of the year, we take a new car, you see you call me again. Why is the second-hand new energy vehicle, which is regarded as "hot potato" in the traditional second-hand car market, becoming a hot "hot cake" here? A used car salesman pointed out that the main reason is the low price and the low mileage. Take the 2018 Chang'an Benz ev260 as an example, the official guide price range of its listing is 123800-135800 yuan, and the price of new cars after subsidy is 72800-84800 yuan. At present, in the second-hand car market, the residual value of new energy second-hand cars is generally lower than that of fuel vehicles, and the 3-year maintenance rate of many models is below 50%. In the fast hand of dragon brother, the selling price of the vehicle with a mileage of only more than 10000 Kwai is 35 thousand yuan. "The car is newer, the price is lower, and the subsidy will officially decline next year. The price of these new cars is more expensive. No matter what happens to the second-class consumers or the dealers who become Longge's" second-class sales ", it's worth it." Where does cheap cars come from Kwai's fast brother? Under brother's brother Kwai's video, people often ask what makes the dragon's car so cheap. In what channel? As the core business secrets, Longge will not disclose them publicly. So in the live broadcast room, he tried to avoid this series of problems. But looking closely at the cars sold in the video, the Economic Observer found that some of the sources of these vehicles pointed to the time-sharing rental enterprises that were once very popular, while others pointed to the new energy vehicle companies that had given high sales data. In fact, when the reporter asked why the license plate of one province was hung but the car was in another province, Longge explained that "the reason why the license plate was hung was just to" pass "the license plate, and then pull it for operation." In fact, the "operation" in Longge is the operation of time-sharing lease. Due to the limited procedures for obtaining operation license plates in some cities, many time-sharing rental enterprises will choose to license a batch of vehicles in cities with more convenient license plates or cities with higher subsidies, and then transport these vehicles to cities with no strict entry requirements for external license plates for time-sharing rental operation. Looking at brother Kwai's quick video, reporters also found some clues. For example, in the video on sale of Chang'an gallop ev260 released on December 30, 2019, the painting used by the vehicle is the painting of Wanda car, a new energy vehicle intelligent travel platform invested by the holding strategy. Although the words "Wanda car" are quickly cut by the video, its panda logo shows that it is from Wanda. In the sale video released on November 25, 2019, though the vehicle is covered with a thick layer of ash, it is not difficult to find that it comes from Igo shared travel of Shenzhen time sharing network Co., Ltd. through the blue "Igo" on the side. What's more, in the video, Longge said that these cars "are close to new cars, only driving dozens of kilometers". Since last year, panda has been frequently exposed with problems such as broken capital chain and hard to return deposit. According to the recent news of Igo, some media have reported that in September 2019, Zhuhai University Students drove the Zhongtai E200 of Igo platform. After the accident, Zhongtai has recalled about 500 models of Zhongtai E200 on the platform in succession for troubleshooting. At present, reporters on the sharing platform found that the vehicle has been offline. But there is no connection between them and the vehicles in brother Kwai's quick hands. In the fast brother's hands, there are some vehicles that have not been painted or Kwai logo. They come from new energy, Changan new energy, Geely new energy, cars and so on. They are almost brand-new cars, even the seat plastic bags are not demolished, some of them are still at the forefront of the new energy sales list in China. A used car salesman speculates that June 25, 2019 is the last day of the transition period of the new energy and new deal. The state subsidy will be reduced by more than 47%, while the land subsidy will be completely cancelled. Until then, no one will be excluded from the inventory compression operation. "What did you do in the previous years? And what kind of precipice decline did the new energy vehicle production data have after that? " "Nude swimming has begun," the industry said Kwai Kwai electric cars are sold at a low price behind the abandoned electric vehicles, just part of the "new energy abandonment vehicle". Besides the new energy vehicles that appeared in the Dragon brother's fast hands, the media also reported that many cars in the country shared the "cemetery" shared by cars. A number of new energy vehicle "cemeteries" have appeared all over the country. Take Xiuzhou District of Jiaxing, Zhejiang Province, 120 kilometers away from Shanghai as an example. There is an electric car cemetery with more than 4000 cars in it. On the east side of Zhuge road in the lower urban area of Hangzhou, there is a new energy vehicle cemetery in a vacant lot after demolition. Nearby residents told the media that in July 2019, the vehicles were concentrated in the open space, which had been idle for a long time. Last year, there were several "shared car cemeteries" in Hangzhou. Before that, there were nearly 3000 eliminated new energy sharing vehicles parked intensively by Qiantang River in Hangzhou, Zhejiang Province. Most of these vehicles come from shared travel companies. Statistics show that as the sharing of Travel outlets heats up, as of March 2019, the number of cars put into time-sharing rental operation in China is about 110000-130000, and the number of companies involved in the operation once exceeded 600. However, as the market gradually returns to rationality, the latter's data dropped sharply to more than 200 in 2018. In the beginning, time-sharing leasing companies can not only help car companies get subsidies through operating mileage, but also help car companies digest vehicles. However, with the gradual decline of subsidies, the increase of vehicle costs, coupled with the high operating cost and profitability of time-sharing leasing itself, many time-sharing leasing enterprises are difficult to maintain operation due to capital problems. The new energy vehicle products, which were laid for "expansion", have become the means of auction to return funds. At present, the proportion of private consumption in the sales volume of new energy vehicles is still relatively small, and enterprise procurement and operation of vehicles are still the main purchasing force. In 2019, he Xiaopeng, chairman of the board of directors, publicly expressed doubts about the real sales volume of electric vehicles in China on Weibo. It said that the electric vehicle data of China's new energy vehicles will be removed, and then the data of big customers sold to taxis, travel, etc. will be removed. Finally, the actual sales price of less than 120000 will be mainly for the (data) of travel financial solutions. The remaining data sold to real consumers is only about 100000. As a result, the sales volume of new energy vehicles in China has declined for five consecutive months from July 2019. In 2020, subsidies for new energy vehicles will decline completely, while electric vehicles will