TU-TESL

• 22

Photo source: Li Xing, a journalist, takes a picture of Evergrande, a real estate firm, moving into the auto industry, giving the biggest impression to the outside world that it is "buy buy buy". On November 12, Xu Jiayin, the leader of Evergrande group, said publicly that Evergrande's 15 word motto of car building is "buy, buy, cooperate, circle, be big, be good". Among them, buying is the first step for Evergrande to build a car. "For Evergrande, car building is a very strange thing, which can be said to be nothing." Xu Jiayin joked at the global strategic partner summit of Evergrande new energy automobile group that as a real estate start-up enterprise, Evergrande has no one or technology to enter the new energy automobile industry, and if it wants to quickly overtake in a corner, it must "buy and buy". To this end, Xu Jiayin has set a goal for Evergrande to build Evergrande new energy vehicle group into the largest and strongest new energy vehicle group in the world in three to five years. In the next three years, Evergrande plans to invest 45 billion yuan in vehicle construction. Can Evergrande achieve the grand goal set by Xu Jiayin in the road of car building? "There are five sentences in Evergrande's car making road, the first one is" buy, buy " When Xu Jiayin said this, there was a big applause and a big laugh. This is Xu Jiayin's first public speech after Evergrande's entry into the field of new energy vehicles, and it's nearly half an hour's off paper speech. Before the conference, a Evergrande insider told the daily economic news: "president Xu is not satisfied with the speech prepared for him in advance. He prepared it himself. We don't know what to say." In the course of this speech, Xu Jiayin not only narrated Evergrande's original intention to enter the field of new energy vehicles, but also reiterated Evergrande's goal of building vehicles. "We will take 3-5 years to develop Evergrande new energy vehicles into the largest and strongest new energy vehicle group in the world." Xu Jiayin pointed out that there are three requirements to make a good automobile product: the core technology must be world leading, the product quality must be world-class, and the cost must be greatly reduced. It is understood that Evergrande group has been involved in business sectors including real estate, health, culture, automobile, etc. Xu Jiayin said publicly that Evergrande group has listed the automobile industry as the leading industry of the company's development, and entering the automobile industry is a major decision made by Evergrande group in its development strategy. In order to develop the automobile industry, Evergrande's first step is to "buy and buy". Since this year, Evergrande new energy has completed the entire industrial chain layout from vehicle R & D and manufacturing, power assembly, power battery, intelligent charging to vehicle sales through a series of international mergers and acquisitions and cooperation. Not only that, on November 12, at the Evergrande new energy automobile group global strategic partner summit, Evergrande signed strategic cooperation agreements with 60 leading auto parts enterprises in the world, including Bosch, Magna, continental and ZF. One belt, one road, China, Sweden and the "one belt" all along the ten major vehicle production bases will be built and related core technology spare parts production bases will be built, and the product line will cover low-end, mid end, high-end, luxury, and so on, involving cars and cars, according to Xu Jiayin. According to the plan, the capacity of the ten production bases constructed by Evergrande is 500000, including 100000 in the first phase, and the annual production scale will exceed 5 million in 10-15 years. In order to achieve this goal, Evergrande plans to invest 45 billion yuan in vehicle manufacturing business in three years, 20 billion yuan in 2019, 15 billion yuan in 2020 and 10 billion yuan in 2021. Xu Jiayin's dream of making a car began with an announcement of Evergrande health. On June 25, 2018, Evergrande acquired 100% of Hong Kong Shiying's shares with HK $6.746 billion, indirectly obtained 45% of the equity of smart king, and became the company's largest shareholder, thus becoming the owner of FF. However, the good times did not last long. After a short honeymoon with FF, Evergrande and FF finally ended up breaking up. However, Xu Jiayin's car building road did not stop for this reason and continued to "buy and buy". In January of this year, Evergrande acquired the equity of mini minor limited for us $930 million, obtained 51% equity of NEVs and obtained the majority of directors' seats. Subsequently, Evergrande invested 150 million euros in koniseg, a Swedish super run company, and 1.059 billion yuan in Shanghai Carney new energy, a main power battery enterprise, and acquired 70% of the shares of Taite electromechanical Co., Ltd. with 500 million yuan. Before that, Evergrande also invested 14.5 billion yuan in Guanghui automobile, a domestic automobile dealer group. In addition to "buying and buying", Evergrande also speeds up the pace of "encircling people and land". At the beginning of September this year, Evergrande launched a global recruitment of new energy vehicles. It is planned to recruit 8000 new energy vehicle industry personnel for its global research institute, with work locations in nine countries, including China, Sweden, Germany, the United Kingdom, the Netherlands, Austria, Italy, Japan and South Korea, to support the global development of Evergrande's new energy vehicles. In addition, on June 11, Guangzhou Municipal People's government and Evergrande Group signed a strategic cooperation framework agreement and a series of major investment cooperation agreements in Nansha. Evergrande invested 160 billion yuan to build three new energy vehicle bases in Nansha, Guangzhou, including complete vehicles, electric motors, etc. Then, on October 22 this year, Evergrande new energy vehicle Global Research Institute officially settled in Songjiang, Shanghai. At present, Evergrande has manufacturing bases in Sweden, Guangdong, Shanghai, Tianjin, Liaoning, etc. Xu Jiayin said: "we can buy everything we can afford. If we can't buy anything, we can cooperate. We have the world's top car making circle of friends. We have a large-scale car product with good quality, good shape and good price." Therefore, Evergrande will buy what it can and establish multi-party cooperation if it can't. Since this year, Evergrande has successively announced the establishment of joint ventures with Hofer, an international leading enterprise in the field of automotive power engineering, and State Grid of electrical appliances, respectively. While mastering the core technology of the world's advanced power assembly, Evergrande has carried out its business better. At present, Evergrande has entered the time of "hengchi". The reporter learned that hengchi 1, the first mass production vehicle of Hengda's automobile brand hengchi, will be officially unveiled in the first half of 2020, and will fully realize mass production in 2021. After a round of "buying and buying", Evergrande's car building path becomes more and more clear. It will take time to test whether the car making flag set up by Xu Jiayin can stand still.